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Privacy Policy

A legal disclaimer

We (The Wild Thread Collective, “we”, “us”, “our”) are committed to protecting and respecting your privacy. This policy describes how we collect, use, store, and share your personal data when you use our website and services in the UK, under the UK GDPR and Data Protection Act 2018.

1.Data controller / contact details

2. Data we collect
We may collect the following personal data:

  • Contact information: name, email address, phone number

  • Log data: IP address, browser type, pages visited, time & date

  • Cookies & tracking technologies (analytics, advertising)

  • Content you submit (if using contact form, subscribing, uploading images)

  • Social media handles (if you connect accounts)


3.How we collect data

  • Directly from you when you fill forms, subscribe, contact us

  • Automatically via cookies, analytics, server logs

  • From third parties (e.g. social media if you connect via Instagram features)


4.Purposes for which we process your data & lawful basis
We process your data for purposes such as:

  • Communicating with you (email replies, newsletters) - lawful basis: consent

  • Website analytics and performance monitoring - lawful basis: legitimate interests

  • Marketing (if you've opted in) - basis: consent

  • Fulfil contracts or services you request

  • Complying with legal obligations


5.Sharing and disclosure
We may share your data with:

  • Service providers (e.g. email marketing tools, hosting, analytics)

  • Legal or regulatory bodies if required

  • Third parties with your explicit consent

We ensure all processors adhere to data protection obligations and use appropriate safeguards.

6. International transfers
If we transfer your personal data outside the UK, we will ensure your rights are protected by appropriate safeguards (e.g. standard contractual clauses, adequacy decisions).

7. Data retention
We keep your personal data only as long as needed or required by law. After that, we securely delete or anonymise data.
For example:

  • Contact form submissions: 5 years

  • Analytics logs: 2 years

  • Newsletter subscribers: until you unsubscribe


8. Cookies & tracking
We use cookies to improve your experience, analyze usage, and deliver targeted marketing.
You may consent or decline (via our cookie banner).
Types include:

  • Necessary cookies

  • Performance / Analytics cookies

  • Marketing / Advertising cookies


9. Your rights
Under UK GDPR, you have the right to:

  • Access your data

  • Correct or erase it

  • Restrict or object to processing

  • Data portability

  • Withdraw consent at any time

  • Lodge a complaint with the ICO (Information Commissioner’s Office) if you feel your rights are violated


10. Changes to this policy
We may update this policy from time to time. The “Last updated” date will reflect changes.
We may notify you of substantial changes by email or website banner.

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